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- <text id=92TT0294>
- <title>
- Feb. 10, 1992: Business Notes:Customer Service
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1992
- Feb. 10, 1992 Japan
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 49
- Business Notes
- CUSTOMER SERVICE
- Check It Out
- </hdr><body>
- <p> Tired of standing in line at the supermarket, gazing at the
- ceiling or thumbing through magazines? Then check out CNN's
- Checkout Channel, introduced last week for shoppers who must
- wait to be served. Available in 150 stores throughout the U.S.,
- including A&P, Kroger and Acme, the channel placates the
- impatient with news capsules and short features. The station,
- produced by a subsidiary of Turner Broadcasting, offers yet
- another outlet for CNN--already visible in airports and movie
- theaters--and has sold more than 80% of available airtime to
- advertisers like Coca-Cola and Nabisco.
- </p>
- <p> While it's too early to tell if customers want another
- video screen in their faces, initial response has been
- favorable. Says Michael Rourke, V.P. of communications and
- corporate affairs for A&P, which offers the channel in 14
- outlets: "It makes waiting on line a little more palatable.
- Customers say it helps keep them informed and entertained."
- </p>
-
- </body></article>
- </text>
-
-